My sister didn’t believe me when I told her I had hired a PPC company to help me to grow my online business.

She didn’t think there was a company that could do this, let alone be called a PPC company.

I asked her if she had ever heard of pay per click and she said she had, but she didn’t know what it was. I explained how PPC, or pay per click, worked and she seemed really interested. She went online to get all the information she could find. She was hoping PPC could help her to grow her business. She had been trying to grow her business as a public speaker. She had gone to school and learned how to talk to be a motivational speaker. She thought she could be a good speaker, but she had to get clients. She was hoping that if she were able to get a good advertisement online, and find a way to get people to her website, she could get a client base. I gave her the name of the online company I had used and she said she was going to go home and check out their website. Just by looking at the website the PPC company had, she knew that a lot of her problem was that her website was not adequate. When she contacted the PPC company, they told her the same thing. She needed to optimize her website by adding keywords, or no amount of PPC or advertising, was going to get her a customer base. She knew her business was going to take a while to get off the ground.

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